While this year is not a leap year February is auspicious for the lunar new year that follows the movements of the moon and is linked to the Chinese zodiac. In the year of earth dog lucky colors are — believe it or not — red, purple and green.
Doing what we do colors matter to us. Intentionally or not color is one of the most important elements in design – in our case, in the interior designing and product designing work. Not only effective use of colors can send a positive message, colors create different experiences and thus, they have profound impacts on our lives. That’s why people like Pantone and color trend trackers regularly determine color trends past and present.
Red as one of the primary colors, for example, is often associated with certain words, such as desire, sin, danger, as it is known to evoke certain emotions. The red color is in fact the only color that causes measurable physiological reactions in our body – increasing our heart rate and blood pressure.
When you try to communicate a message through interior design there’s no better way to do it than through colors.
We played with several color shades for Cake A Boo, a cake shop with a festive and fun concept as its brand identity. The interior was designed to attract young people, especially young girls, who would find themselves in an imaginary ‘cake factory’ when they step into the shop. The space is layered in playful colors with thematic furniture, enhancing the experience of a child’s fantasy that even adults wish for.
Within product designing we care about materials, function, ergonomics, as much as the importance of colors and human behavior. Being handmade, designer products such as ours are meaningful and personal because they are bespoke, customizable with your likings, including customized to your favorite colors. The American architect Tom Elliott had our Khalla dining chair customized in red for his Jakarta residence. The color of choice itself boosts overall luxurious look of the interior, while the chair already comes in a luxury look as it combines solid rattan manau poles with woven natural leather for arm and backrest.
Our Head of Interior Design, Larasati, interviewed by alvinT’s communications office, Elizabeth, to share her experience on the approach of color use in our interior designing work.
So, you’re a designer. Yet, in your role as the head of interior design department, in what way(s) alvinT as a design firm influences your choice of color (e.g. why you picked red color for the chair, etc)?
I would look for the color trend of the year, complemented with the brand identity of each client, besides the characteristics of the client themselves.
How do you establish a colors-card for a particular project? What are the steps involved?
First of all, we have to know the brand identity or the characteristics of each project and client. Then we translate them into colors that fit most to the identity. We need to find the complementary color of each of those we chose earlier, and combine them into a good composition to every element of the interior.
What challenges did you find in doing the projects (in terms of colors choice decision-making)?
Since colorful things are usually attract kids and women, we need to properly incorporate the colors to the shape of the furniture and other interior elements. So the interior won’t look childish, to also accommodate adults in enjoying being there.
Any practical advice(s) on how to choose colors for a space?
Make sure the colors can be put together to the identity and character of that space, or in our case is in that project and its target market, and what purpose you would like to achieve by using those colors.