alvinT for EVERY Collections
EVERY is a new lifestyle furniture brand driven by creative innovation. Despite the high tide of foreign influences from globalization and cultural migration, EVERY has its anchor in Indonesia. They aspire to help small days feel bigger by providing creative solutions that will elevate people’s everyday lives while bringing the best of modern Indonesia design to the world.
For decades, fast furniture has been favored by the masses with the advantage of being affordable. However, why would we carry on with over-produced disposable furniture that contributes to swelling landfills? How did we let low-quality plastic stools become a part of our national identity? This is what tickled Edward Tirtajasa to raise the bar and start EVERY. Edward Tirtajasa has been in the furniture industry for over a decade with PT. Rovega Indonesia, which is part of the SANKEN group. Gathering the best local talents in product design and craftsmanship with the factory that has been operated for more than 30 years, EVERY is creating quality furniture that is more than an improvement but working towards a better future, one furniture at a time. EVERY is committed to the values of creativity, innovation, collaboration, and local craftsmanship. More than its physical making and appearance, each of the furniture stows stories of culture up its sleeve. Crafting meaning from common everyday trivialities, EVERY makes furniture that is fresh, fun and functional.
For its first collection, EVERY collaborates with alvinT, Eugenio Hendro and Studio Hendro Hadinata. With the objective of progressing culture and tickling the nostalgic feeling in the hearts of Indonesians, EVERY’s first collection is inspired by the simple things that often go overlooked despite its perpetual presence throughout daily lives. The collection features the modern interpretation of familiar bakso stools that are often used in street food stalls to houses in Indonesia, wooden school chairs, crackers metal can, and many more. EVERY offers a wide range of furniture with various choices of material finishes.
Explore our design for EVERY Collections here