Authentic Indonesia, AlvinT by Ministry of Trade of Indonesia

“alvinT is an ideology in a form of furniture.

A product has the ability to influence the consumer who uses it. If we fill our life with disposable products, we will have an indirect perception that life itself is disposable. We want to create high-quality long-lasting products that influence consumers to have a different perspective in life. Creating long-lasting products means reducing overconsumption. Using local materials means minimizing imported materials. Utilizing natural materials means once the life cycle of the products ends. It can easily be recycled or even biodegrade at one point. Eventually, this created a positive impact not only for me as a creator but also to all of us if we adopt this kind of thinking.”

— our creative director, Alvin Tjitrowirjo, sharing insights on redefining the values of rattan through his work at alvinT.

An interview for Dubai World Expo, supported by Ministry of Trade Republic of Indonesia (Kementerian Perdagangan Republik Indonesia)

Video directed by Ferry Rusli