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The Makers Project: The Craft that Binds

Space Experience, 2024

for Balvenie, Indonesia

Project Manager Angela Mayrina

Creative Director Alvin Tjitrowirjo

Today’s increasing focus on virtual technology and visual aesthetics seems to dull our capability for honing our senses—simplifying or limiting our way of understanding or experiencing the world around us.

Through this immersive sensorial experience, alvinT and The Balvenie collaborate to celebrate the complexities of our crafts, that bind and shape our tradition, perspective, and character.

At the center of our exhibition is The Cask—an installation inspired by The Balvenie’s whisky barrels. AlvinT has paired this with intricate rattan craftsmanship. Through this installation, we invite visitors to experience the deep connections between material, craft, and design, illustrating how these elements come together to shape meaningful objects.

Also featured in the exhibition is The Five Rare Crafts of The Balvenie, which highlights the dedication of the makers who have honed these traditional techniques that go into every bottle of whisky—from malting and coopering to distillation. These makers, who have worked with The Balvenie for years, embody the same craftsmanship we honor in our design, preserving the essence of each craft through their hands and hearts.

Type : Space Experience

Environment : Indoor

 

The Cask, designed by alvinT

The Cask, designed by alvinT

 

The Five Rare Crafts Experience, designed by alvinT

 

The Five Rare Crafts Experience, designed by alvinT

 

The Cask, designed by alvinT

 
 

The Cask and Whisky Bar, designed by alvinT

 

The Balvenie’s Whisky Barrel at The Five Rare Crafts Experience, designed by alvinT

 

The Cask, designed by alvinT

 

The Makers Project: The Craft that Binds, designed by alvinT

 

The Makers Project: The Craft that Binds, designed by alvinT