Space Experience, 2024
for Balvenie, Indonesia
Project Manager Angela Mayrina
Creative Director Alvin Tjitrowirjo
Today’s increasing focus on virtual technology and visual aesthetics seems to dull our capability for honing our senses—simplifying or limiting our way of understanding or experiencing the world around us.
Through this immersive sensorial experience, alvinT and The Balvenie collaborate to celebrate the complexities of our crafts, that bind and shape our tradition, perspective, and character.
At the center of our exhibition is The Cask—an installation inspired by The Balvenie’s whisky barrels. AlvinT has paired this with intricate rattan craftsmanship. Through this installation, we invite visitors to experience the deep connections between material, craft, and design, illustrating how these elements come together to shape meaningful objects.
Also featured in the exhibition is The Five Rare Crafts of The Balvenie, which highlights the dedication of the makers who have honed these traditional techniques that go into every bottle of whisky—from malting and coopering to distillation. These makers, who have worked with The Balvenie for years, embody the same craftsmanship we honor in our design, preserving the essence of each craft through their hands and hearts.
Type : Space Experience
Environment : Indoor