Commercial F&B, 2023
Grand Indonesia, Jakarta, Indonesia
Interior Design Coach New York
Furniture alvinT x Saniharto
Photography Alvin Tjitrowirjo
Christopher Octaviano
We are excited to be part of Coach's first-ever dining experience. Located in Grand Indonesia, Coach Restaurant is designed to capture the charm and energy of a New York City bistro. With its leather booths, signature circular hubcaps inspired by taxi cabs, a true-to-size NYC taxicab installation embedded in the ceiling, and glass block details inspired by NYC subways, the restaurantembodies the vibrant spirit and urban ambiance of New York City.
To complement the restaurant's sophisticated interior, we proposed a customized version of Ruu Dining & Lounge Chairs from our collection in collaboration with @saniharto and custom barstools for Coach. Both pieces are crafted with tan leather that blends perfectly with the restaurant's design language, creating a unified and luxurious atmosphere that showcases our commitment to quality and crafts.
By merging our craftsmanship with Coach's modern concept, we aim to provide guests with an enhanced dining experience that could help guests to experience Coach's heritage and their New York City legacy.